Projects
The challenge at the 2019 AAF Brand Marketing Competition was to elevate the image of the hot dog in order to increase sales across all distribution points. My team, from Pace University, created and presented the "Breaking News" Campaign which emphasized Americans' love for hot dogs while strategically tackling misconceptions about the food. We developed a full campaign from research to creative and media to measurement. Please email me for permission to view the full plans book.
At Manhattan College's 2018 Business Analytics Competition, my team and I were asked to analyze NYC contracts and spending data. We used the data, which contained over one million rows, to asses how Mayor Bill de Blasio is following up on his goals to improve the status of Women and Minority Owned Business Enterprises (M/WBE's). During this process, we used Excel, R, and Tableau to analyze and visualize our findings. Click on the thumbnail to the left to see how the Mayor's office is stacking up and what suggestions we have for them.
This was my final project for my Ad Sales Marketing internship at Scripps Networks Interactive. I was instructed to conduct research on how young millennials consumer media. The project includes statistics and insights derived from Nielsen data, Zogby Analytics, my own survey, many trade articles, and an evaluation of my own personal media consumption. Click the link to view the PowerPoint that I presented to my team at Scripps.
This is an original advertising campaign project created by my team in Advertising & Promotion class. Given the task to make Ocean Spray products more popular amongst millennials, we did extensive research to further define our target audience, and turn our insights into a big idea.
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In another class, Marketing Research, my team did another Ocean Spray- related project. In this presentation, we analyzed the Ocean Spray website's search engine optimization techniques and made suggestions for more effective organic search results. Our research was done with a variety of online tools, such as Google Adwords Keyword Planner, Google Trends, SpyFu, and others